Apple is allowing Big Fish to sell their games on the App Store using an all-you-can-eat subscription model similar to what Netflix does for movies. Instead of being forced to download games individually, users can stream a wide range of titles over the internet (just like any Flash game) from within the app for $6.99 per month. The App Store guidelines of old would never allow for this, but Apple has steadily been getting more and more lenient over the years. Kongregate’s Android application was pulled briefly from the Market for providing this same functionality, so it’s clear that neither Apple or Google are terribly keen on the idea of an App Store within an App Store, but this exception indicates that the tides may be turning.
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